29 March 2016

Hesperian Releases Health Promoter Model for U.S.

“When it comes to health, your zip code matters more than your genetic code.”


Recruiting the Heart, Training the Brain gives voice to the Latino experience in Santa Ana, California, and describes how solving today’s major health problems requires more than just medicine — success depends upon being anchored in the community, nurturing confidence and unlearning apathy.

The story of Latino Health Access shows how a committed group of activists can build a dynamic force for health in their community. Recruiting the Heart will inspire readers to embrace their cultural roots, use evidence-based strategies to improve social determinants of health, and tap into the strengths and resources of their communities. It offers clear and practical strategies for recruiting, training, and engaging community members as promotoresto build a healthier, brighter future.

Use Recruiting the Heart to organize in your community, evaluate needs, generate programs, build coalitions, and keep your founding principles alive. With sage advice on how to raise money and survive in hard times, this guide is a practical resource for health organizing.

Heralded as an organization of “moxie and masa” by the LA Times and featured in the highly-acclaimed HBO documentary series, “The Weight of the Nation,” Latino Health Access is at the forefront of improving health by addressing the entirety of people’s experiences compassionately and comprehensively — use Recruiting the Heart to improve the health of your community!

View Sample Pages

Preface by Robert K. Ross, MD, President and CEO, The California Endowment (PDF) 

Table of Contents (PDF) 

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